13 WTHR IndianapolisThe story behind the Super Bowl signs

The story behind the Super Bowl signs

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INDIANAPOLIS -

Everywhere you look in Super Bowl Village. giant banners and signs - some several stories tall - decorate the landscape. And all those signs were made by an Indianapolis company.

The most stunning sign is the Lombardi Trophy, 33 stories tall on the side of the JW Marriott.
Out-of-towners say they can see it from their airplanes when flying into the airport.

Frank Hancock of Sports Graphics has held the contract with the NFL for Super Bowl signs for three years now, and says nothing like the JW sign has been done before.

In Indianapolis, not only is the Lombardi Trophy sign unique, so are the Village and the Huddle, where all the décor is concentrated in one place, unlike when it was spread out in Dallas and Miami. Hancock thinks the signage has a bigger impact.

But what's most important to him is being involved in his hometown's biggest show. That also goes for his employees.

"I've seen how Indianapolis has changed over the last 25-30 years," Hancock says. "I remember where we're standing now 30 years ago which was nothing. So a lot of pride and employees are happy to bring their families down and be able to see what they do."

You will see their work at over 1000 locations.

Millions of square feet of material were used, and they are still in production this morning.

Hancock says the next big project is inside Lucas Oil Stadium. It looks completely different for the game.

Tuesday it all comes down and will be recycled.

But Sports Graphics employees are not resting after the Super Bowl. They are already getting started on the next NCAA Final Four.