BUFFALO -
A Kodak moment at the Oscars may be coming to an end.
Eastman Kodak wants to end its contract for naming rights to the Los Angeles theater hosting the Academy Awards. It is looking to improve its financial position to emerge from bankruptcy.
A court motion this week said the photography pioneer's financial advisers maintain the benefits of having the company's name on the 3,300-seat Kodak Theatre aren't worth the contract's cost, but the price wasn't specified.
The theater's website describes a "20-year marketing partnership" that "was one of the most significant non-sports corporate sponsorships in history."
Rochester, New York-based Kodak filed for bankruptcy protection on Jan. 19 after years of cost-cutting and turnaround efforts.
The Kodak Theatre, with its five-level lobby, contains a George Eastman Room - named after Kodak's founder - which displays one of the nine Oscar statuettes that Kodak has been awarded through the years for its scientific and technical achievements and contributions to the industry, according to the theater's website.
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