Indiana University buys up '.xxx' domains - 13 WTHR Indianapolis

Indiana University buys up '.xxx' domains

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IU and other universities are buying up the dot xxx domains. IU and other universities are buying up the dot xxx domains.
They don't want someone going online and finding something embarrassing. They don't want someone going online and finding something embarrassing.
BLOOMINGTON, Ind. -

What's in a name? In today's world, it depends what is attached after the "dot".

Indiana, Purdue and Indiana State Universities have bought several .xxx domain names to ensure their brands are protected.

"And as you can imagine, this one is getting a little bit more attention," says Mark Land, an Indiana University spokesman.

These x's are a unique web designation for the adult entertainment industry, not unlike the .gov for government, and .edu for education.

"In the case of .xxx, there was a 7 to 8-week window when trademark holders were allowed to register the domains before anyone else could get to them," says Land.

"This has become a little bit of a cottage industry in itself," Land says. "People snap up these domains with no intent of really using them."  Except, in many cases, to sell them back to you.

The cost to secure the sites ranges from $20 a year to a few hundred dollars.  Purdue and Indiana State have spent less than $1000 to keep their name protected.

 

EARLIER STORY:

BLOOMINGTON - Indiana University is buying up 11 Internet domains names using a new suffix meant for pornography sites.

University officials say they're buying the ".xxx" to keep IU's name from being connected to a pornography site and to protect the school's trademarks.

University trademarks director Valerie Gill tells The Herald-Times that if someone else were to start using those domain names, it would cost IU several thousand dollars to fight it legally.

The university is paying $2,200 to secure the 11 site names for 10 years. Those names include Indianauniversity.xxx, Hoosiers.xxx, IUPUI.xxx and others based on the initial of Indiana's regional campuses.

The organization that oversees the Internet address system approved the ".xxx" suffix in March. The addresses are becoming available this month.

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