13 WTHR IndianapolisEast side corridor gets boost from Super Bowl 2012

East side corridor gets boost from Super Bowl 2012

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A portion of East 10th Street is getting a makeover. A portion of East 10th Street is getting a makeover.
Tammi Hughes, East 10th Street Civic Association Tammi Hughes, East 10th Street Civic Association
Metta Yoga Metta Yoga

Marion County - Indianapolis is making the transformation into a Super Bowl city. Super Bowl XLVI at Lucas Oil Stadium is 297 days away, and we are bringing you stories every Thursday on how it's affecting the city.

At the corner of Rural and 10th Street, residents are stretching their limits in a new art space that's also rejuvenating a neighborhood.

"I think we're going to be able to recapture our roots. 25, 30 years ago 10th Street was very much known as a mecca for local antique shopping and thrift shopping and we haven't lost that thrift-shopping edge," said Tammi Hughes, East 10th Street Civic Association.

Metta Yoga and another tenant, Made For Each Other, share the space thanks to the 2012 Super Bowl Legacy Project. It includes the Legacy Center and Indianapolis Youth Education Town at Tech High School, as well as new housing, like the Jefferson Apartments, and St. Clair Senior Apartments which is near completion.

"You're talking about a very proud area and neighborhood and there's a lot of excitement that's coming with that and it's long overdue," said Tony Mason, 2012 Super Bowl Host Committee.

The additional NFL money is a big boost to a plan that's been in the making for over a decade.

"We've had 600 residents that created this quality of life plan," said James Taylor, Boner Center executive director. "This is a community that's on the rise. It's not one individual."

The handprints of the NFL will exist well beyond the 2012 Super Bowl Game. Thanks to various businesses and organizations the 10th Street corridor on the city's east side is making quite a comeback. There's the new streetscape and a 26,000-square-foot People Health Center.

The Legacy project also helped fund Pogue's Run Grocer, Indianapolis' first food co-op, along with the Little Green Bean Boutique, a children's consignment store across the street.

"They helped with some of the design layout. One of the businesses that we're partnering with them provided that resource to us. We got some grant money for our signage out front. And some build out too," said Heather McMullen, Little Green Bean Boutique.

The NFL is working with the city to extend its reach beyond football to improve lives.

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