Mary Milz/Eyewitness News
Indianapolis - The Colts' big win is a windfall for several businesses. The Adidas Reebok plant on the city's east side began printing AFC championship shirts as soon as Sunday's AFC Championship game against the New York Jets ended.
"We've been preparing for this all week. We're happy to generate them as soon as possible," said Joe Cripe, Vice President of Operations.
Cripe said they were able to print 6,000 to 8,000 shirts an hour. They're also producing the NFC shirts for the New Orleans Saints. He said they'd do tens of thousands of shirts over the next few days.
They did print a limited number before Sunday for certain retailers such as Dick's Sporting Goods. Dicks stores stayed open until 11:00 pm Sunday night.
The store in Greenwood ran out of shirts in 45 minutes, but another shipment arrived at 2:00 am for fans wanting to gear up when the store opened at 7:00 am Monday morning.
The Colts Pro Shop at Lucas Oil stadium also began selling AFC shirts when the clock ran out.
It reopened at 6:00 am Tuesday morning, with the locker room T-shirt the number one seller.
Throughout the day employees unpacked boxes of new arrivals, which were quickly snatched up by fans like Warner Koenighaus who works security at the stadium.
Koenighaus said it was "awesome" being at Lucas Oil Stadium with all the excitement.
He came to the pro shop for a T-shirt. "I have to have one," he said. "Now I have to build a new closet to put all this stuff in."
Former Indianapolis resident Darrell Miller drove in from Ohio to watch the game with his father. He too was buying an AFC shirt.
"I'm going to wear it to work because all my coworkers are Browns and Bengals fans, so I have to represent the home team," said Miller.
Barry Sabino, who loaded up on Colts merchandise Sunday, was back for more Monday before heading home to New Jersey.
Sabino, a season ticket holder, said he flies in for all the home games.
Asked if he worried about wearing Colts gear in Jets country, he said, "No, they're humble now. They won't bother me," he laughed. "It's great. But if we lost I'd never hear the end of it."
A quick check of other area retailers found Meijer, JC Penney, Wal-Mart and Target also selling AFC championship gear with demand described as very strong.
Retailers hope they'll be selling another special issue T-shirt in two weeks, one that reads "Super Bowl champions."