Wal-Mart tests new marketing device for orders

Published: .
Updated: .

Wal-Mart Stores will be testing this summer an option for consumers to be able to order product on its website and then have it kept in a physical locker at the store so they can pick it up without having to wait in line or talk to a store clerk.

The test, which will be conducted in about a dozen stories in an undisclosed market, is part of the world's largest retailer's overall strategy to offer increasingly demanding web-savvy shoppers the ability to shop any way they want. The company is also expanding its offerings online and improving a new "scan and go" shopping app so customers can immediately download coupons personalized to them.

Officials disclosed the moves Tuesday at a media event at its company's global e-commerce offices in San Bruno, California, located in Silicon Valley.

The six-story offices, which house more than 1,000 employees ranging from engineers to merchandisers, includes (at)WalmartLabs, where many of the shopping innovations are coming from. It was formerly a webs analytics company called Kosmix which the discounter purchased in 2011 and then renamed (at)WalmartLabs.

(Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.)