Voters give their feedback on negative ads

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Hurricane Sandy may sidetrack the candidates, but nothing seems to stop the barrage of negative ads coming from the campaigns.

As people complain about the ads, they are getting voters to at least think about their decision.

Of course you have seen the ads, and in the next week political ads will be almost round the clock. But with all the airtime politicians are paying for, are they getting the most bang for their buck?

 Well, naturally it depends on who you ask. We found some people actually like the negative ads.

 "Oh, anything that is hating the other one … because I find that they don't have a real reason, other than to hate on the other person," said one potential voter.

We choose the Broad Ripple area, because according to the Center for Responsive Politics, people there donated more than $426,000 to candidates for this election. That's eight times more on average than other zip codes. Money is the fuel that drives campaigns and political ads.

In Carmel, according to The Center for Responsive Politics, more than $1.7 million has been donated to political candidates, which is 20 times greater than towns of the same size.

 "I have not enjoyed the election at all this year. So, no, I have not liked the commercials," said one Carmel voter. "It's all been negative. It's not what I can do, but what the other can't do."

Negative ads started with the Lyndon Johnson campaign against Barry Goldwater, in 1964. Many believe the ad worked. Now after 11 Presidential elections, negative ads are a staple of every campaign.

 One Carmel voter pointed out it's a cycle that never seems to stop.

"Somebody says something negative about another candidate. And you have to rebut it so then it looks like you're negative. It's this cycle of negativity that keeps it going.  It just starts and it rolls."

For perspective the race to replace Senator Lugar has both candidates spending about $50 million collectively to get your attention. In 2006 1.1 million voters cast their vote for Lugar. If history repeats itself, the race will have spent 4 dollars for every vote.