Thousands mob Monument Circle for free cake

Let them eat cake?
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The lure of anything being given away for free is always hard to resist, and when it's cake, that's even more true. At least, that's the case for 10,000 lucky Hoosiers who headed to Monument Circle in downtown Indianapolis to get their hands on a Cake Boss cake.

It's all part of a publicity stunt to promote Cake Boss Buddy Valastro's new line of cakes being sold at Kroger stores.

The giveaway started at 8:00 am. People started lining up on Monument Circle early for their free cake. The line stretched down Market, Pennsylvania and Washington Streets. The cakes were gone by around noon.

Free food always draws people to the Circle, but the added bonus of a celebrity was too much to resist for the eager fans who turned up.

"We couldn't wait to come. We love the Cake Boss. He rocks!" said one fan.

"It's really neat to finally meet some one on TV and a star. And now we get to interact with him," said one young fan.

"I am feeling like a rock star, feeling all the love for my fans. We love 'em, and just so excited to be here in Indy," said Valastro. "Every time I come here, the fans make me feel at home. They make me feel familiar. That's why we chose this city to give away 10,000 cakes."

What makes his cakes special?

"They're baked with love. They're my recipes, my designs. At the end of the day, I think people who watch the show really wanna know what the cakes taste like. This as an opportunity for them to check it out and know what it's all about," he said.

Valastro signed autographs and took pictures with fans. He started at 10:30 am and was still there at noon.

If you manage to get one of the free cakes, Valastro says to enjoy it soon – within just a few days of bringing it home.