States sue 5-Hour Energy over ad claims
Two attorneys general from the Northwest have sued the companies responsible for the popular 5-Hour Energy drink, alleging they engaged in deceptive advertising.
The Oregon lawsuit filed Thursday in Portland contends 5-Hour Energy falsely claims customers get extra energy and focus from a unique blend of ingredients, when the boost actually comes from a concentrated dose of caffeine.
The suit also targets claims that users don't experience a crash when the effects subside and that the product is OK for adolescents.
Oregon has been part of a group leading a 33-state investigation into the accuracy of the product's claims. Washington state's attorney general filed a similar lawsuit Thursday in King County Superior Court in Seattle.
Other states are expected to file suit as well.
5-Hour Energy spokeswoman Melissa Skabich said the company will defend itself against what it calls civil intimidation.
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