Parking spaces being sold at premium prices for Super Bowl
Fans who don't even know which teams are playing in Super Bowl XLVI are already buying parking spaces.
Lots and garages are charging fans much more than usual on Super Bowl Sunday. A $6 space across from City Market will cost $99 on game day. LaTanna Davis says she would pay the higher rate.
"It's better than searching all over for somewhere to park," she said.
Roughly two dozen parking owners and operators are already selling spaces online. ParkWhiz handles all the marketing, reservations and payments.
"It is probably going to be the best day in the parking business," said Scott Gould, Denison Parking.
Denison has about 10,000 spaces available and figures the whole week of Super Bowl activities could be worth a million dollars in parking fees, depending on who is playing and if the cities are within driving distance of Indianapolis, Gould says.
A short distance from Lucas Oil Stadium, PanAm Plaza is charging $129, neighboring Union Station is charging $99 and a downtown garage $59.
Why so much variation in prices? They depend on the distance from the game, the vehicles they can accommodate and whether they allow tailgating. The most expensive advertised parking spots - at $399 - are the furthest away. The family-owned TWAY company expects to make a little money from fans with big RVs and party plans.
"They can tailgate, feel like they are not going to get harmed, we are watching while they are at the game. They know they are being taken care of," said owner Peter Hanson.
It's just a 20-minute winter walk from the Super Bowl.
There are a lot of parking options out there for fans headed to the game or any of the Super Bowl events. The Super Bowl Host Committee has shuttle buses running from park-and-ride locations, as well as dozens of commercial parking lots.