New ad campaign targets teen smoking

New ad campaign targets teen smoking
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A new anti-smoking ad has hit the airwaves featuring largely unflattering pictures of celebrities smoking.

It's funded by The Legacy Foundation with money from the 1999 legal settlement with tobacco companies. The idea is to target young people and turn smoking into something that isn't cool.

"We want people to think it's not natural to be smoking because teens think it's so cool to be smoking all the time, and to be out and about using their e-cigs or chewing tobacco and we want to make it seem weird to do that," explained Ashley Smith, a senior at Western Boone County High School.

The new ad was played during a forum held Monday at Western Boone County High School in Thorntown. Experts say smoking rates among teens are down to 9 percent, but they'd like to eliminate teen smoking altogether.