NASCAR driver, Eli Lilly raise awareness on World Diabetes Day

NASCAR driver Ryan Reed has Type 1 diabetes.
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Thursday is World Diabetes Day, a day dedicated to awareness and advocacy around the globe.

But this year, the day brings daunting medical news that led to an encouraging announcement from Eli Lilly.

Diabetes is on the rise and expected to get much worse in coming years.

According to the International Diabetes Federation, the prevalence of the disease will double by 2035. So Eli Lilly announced a $700 million investment to meet the growing epidemic.

"This is an additional investment in some of our insulin capabilities here in Indianapolis," said Enrique Conterno at Eli Lilly.

However, Lilly says it will not result in any new jobs.

Meanwhile, NASCAR is teaming up with Lilly and the American Diabetes Association to bring more attention to diabetes. Race car driver Ryan Reed is the "Drive to Stop Diabetes" ambassador. He brought his simulator race car to the Lilly headquarters in Indianapolis Thursday to raise awareness. The 20-year-old was diagnosed with Type 1 diabetes three years ago.

"When I was diagnosed, I was told I would never drive a race car again. So I knew when I was able to get back into a race car that I wanted to spread a positive message and share with those who were maybe getting a similar diagnosis that they could chase their dreams, whether it was drive a race car, play football or anything in between," Reed said.

Reed says he also practices good diet and exercise to help keep his condition under control. Eli Lilly plans to sponsor Reed's No. 16 race car for the 2013 and 2014 season.