McDonald's predicts tough year despite new items
McDonald's is mixing up its menu with healthier, fresher sounding items such as its chicken McWraps, but not enough customers are biting.
The world's biggest hamburger chain on Monday reported a second-quarter profit that rose 4 percent but fell short of Wall Street expectations. It also said July sales are expected to be relatively flat and warned of a tough year ahead, given the heightened competition and rough economic conditions around the world.
The company, which has more than 34,000 locations worldwide, says global sales edged up 1 percent at restaurants open at least a year. The figure rose by the same amount in the U.S., where McDonald's has been touting its Dollar Menu while also trying to adapt to changing eating habits with items such as its veggie-filled chicken wraps and egg-white breakfast sandwiches.
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