Indianapolis entrepreneur getting national attention for 'Smoogy'
An Indianapolis wife and mother is sharing a family recipe with television viewers, hoping to cash in on a new career, thanks to a different kind of cookie.
Tekisha Collins is the modern-day Mrs. Fields, who's actually hand-picking the nation's newest food craze.
"My best pitch would be, 'Oooooh, you want some, don't you?'," Collins said. "Bet you think it's ice cream."
What looks like an ice cream sandwich is the latest delectable, divine and delicious sweet treat coming to your freezer. The "Smoogy" was named by Collins' then-two-year-old son.
"He was licking the bowl and he said, 'Smoogy,' and we said, 'What?' and he said, 'Um, smoogy'," she said. "It's definitely different. You can't put your finger on it."
The recipe has been in Collins' family for decades.
"It started from a family recipe over 100 years old. I took that recipe, turned it completely around, flipped it inside out," she said.
It's a cake-like, sugar-like cookie with filling.
The creative frozen cookie caught the eyes of producers of a new reality contest show, "Supermarket Superstars," on the Lifetime network.
Tekisha tried out for the show in Chicago.
"When I got there, it was, like, already 3,000 people in line," she said.
She was selected to compete on the show with other foodie entrepreneurs. If show judges, like Debbie Fields - the creator of Mrs. Fields cookies - vote for her Smoogy, Tekisha gets their help to brand and mass market her dessert.
"My vision is to have Smoogy available at grocery stores, at sports arenas, at amusement parks, I mean, just like you can buy a drink, I want you to be able to buy a Smoogy," she said.
"I received an email from the Foodbeast.com in L.A., which is a very notable food publication and told me that she was rated in the top five," said Collins' publicist, Brenda Jackson-Morrisseey.
In the last four years, Collins was laid off two times, an experience she says, in hindsight, pushed her to pursue her passion. Now, she's tasting sweet success.
"Everybody in life has something deep within them. Dig deep. Use it and be persistent. Don't take no for an answer. Use what you got to get what want," Collins said.
Tekisha's family and friends joined her at the Colts Grille downtown Thursday night to watch her episode air on Lifetime.