Indiana asking marketers for proposals on Healthy Indiana 2.0
The administration of Gov. Mike Pence plans to promote his proposed alternative to a Medicaid expansion with advertising and public events.
The (Munster) Times reports the state is asking advertising and public relations firms to submit plans on how they might work with the Family and Social Services Administration to market the high-deductible health plan to about 550,000 low-income Indiana residents.
The Pence plan, which he has dubbed the Healthy Indiana Plan 2.0, doesn't have federal approval yet, so the marketing contract is contingent on gaining it.
Proposals are due Friday with a vendor set to be selected Sept. 12.
Major promotional activities including a 30-second television ad, radio ads, and billboards would start in January and run through June. Pence wants HIP 2.0 serving Hoosiers early next year.
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