Honda gets a do-over; revamps Civic to fix flaws
Talk about a quick U-turn.
Just 19 months after its Civic compact hit showrooms and was slammed by critics, the company has revamped the car, giving it a sportier look and upgrading the interior.
Analysts say Honda, which is among the auto industry's most highly-regarded brands, was worried the car's flaws would hurt sales and market share.
The 2013 version goes on sale today, and Honda has given it a sportier profile, replaced its chintzy dashboard and made the ride quieter. The revamp comes to market in about half the time it normally takes, and shows just how concerned Honda is about falling behind rivals.
Shortly after the 2012 Civic went on sale, in the spring of 2011, the influential magazine Consumer Reports refused to give it a coveted "Recommended Buy." The magazine's chief auto tester said that the car was a step backward, and it appeared Honda tried to save money by using cheaper parts.
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