Disney parks to introduce Magic wrist bands
If you've ever been to Disney World, then you know all about the lines involved with getting in and around the famous theme park. New technology could shorten the wait, but it comes at a price.
Some Disney resort guests have been bypassing the traditional turnstiles and instead of a paper ticket, they're using an ID card that's simply held up to a touch-point for park admission.
"We love it. It's very convenient and quick. With a three-year-old, a one-year-old, and one on the way here in April, every little bit of assistance we can get to make life easier, we appreciate it. We need it," said Clint Gault, park guest.
In the coming months, the cards will be replaced with "Magic Bands." They're wrist bands that contain a guest's ID number, which is linked to their credit card and whatever information the guests provide. It becomes their key not only for park admission but to enter their hotel and even for purchasing food and souvenirs.
"Rather than having to constantly dig through their pockets for this piece of paper or that piece of paper or this card or that card, it's all very simply right on their wrist and every family member can have one," said Nick Franklin, Disney spokesman.
The Magic Bands are part of a bigger technology rollout called "My Magic Plus." It includes a new "My Disney Experience" website and smart phone app where guests can manage their entire Disney vacation.
As for concerns that the new system is a little too "Big Brother," Disney admits it will provide the park with more information regarding guest preferences, but they say the focus is on improving the guest's experience and all of the data is secure.
"All of the information itself is secured in very secure data services with full encryption and all the other things that you would want for your personal data," said Franklin.