Colts partnership to fight prescription drug abuse

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The Indianapolis Colts have signed a new partnership to fight prescription drug abuse in our state.

The team is joining forces with Attorney General Greg Zoeller to heighten awareness about the growing epidemic.

Indiana is one of the top 10 states for prescribing narcotics. It's 17th in the U.S. for its drug overdose death rate.

State leaders said the statistics are alarming.

"We also have the highest rate of pharmacy robberies — number one in the country," Zoeller said. "We have rates of addiction where we don't have the skilled professionals to treat the number of people addicted to prescription drug abuse."

The goal of the new campaign is to reach out to a wider audience about the problem, and to give kids the chance to hear the message delivered by athletes they look up to.