Brickyard crowd shares love of fast cars

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The Brickyard bunch, like their 500 cousins, love fast cars and a good party.

What's the big difference?

NASCAR fans have a reputation for being, shall we say ... less sophisticated.

"Good ol' boys, red necks, like to have a good time," said NASCAR fan Richard Wiseman.

But, that's not always the case.

NASCAR fan Ken Cimby loves Hawaiian shirts and NASCAR.

"I'm an operation engineer," Cimby said. "I automate buildings."

Ed and Rose Gagen are a NASCAR couple.

"We are business accountants and tax accounts," Rose Gagen said.

The numbers from NASCAR show their fans are a near mirror image of the country's population.

More than half of them, 52 percent, earn more than $50,000 a year.

Nearly 20 percent earn more than $100,000 a year.

There are plenty of good ol' NASCAR gals.

Nearly 40 percent of the seats are filled by women.

"If you like racing, you like racing," said NASCAR fan Jackie Matthew. "It doesn't matter if you are a man or women."

But, it matters to advertisers, because women spend the most money.

There is also a loyalty among NASCAR fans that other sports envy. They are fiercly loyal to their driver and to the sponsors.

Research shows fans are three times more likely to buy products pasted across those fenders and hoods.

There's another big difference. Typical Indy 500 fans come to the race to see the spectacle and traditions of Indianapolis. Brickyard fans want racing, and it took the speedway a few years to figure that out.

"Historically, it was just the Cup cars that ran here," said IMS President Doug Boles. "We didn't have anything else on the track. Now we have this big weekend where are are all about motor sports."

Ultimately, the Brickyard 400 has a crowd of different fans who share a love of fast cars.