Brackets for Good brings March Madness excitement, funding to non-profits

Users donate "points" online to help the non-profits advance to the next round. Each dollar donated is a point.
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Selection Sunday is almost here, and there's always a lot of excitement about basketball in March in Indiana. What if you could channel that March Madness excitement to help out local non-profits?

Created in 2012, Brackets for Good is an online fundraising tournament that helps Hoosiers give back to local non-profits.

The teams included in the tournament are replaced with local non-profits. Users donate "points" online to help the non-profits advance to the next round. Each dollar donated is a point.

The grand prize winner will receive an additional $5,000 donated by Innovative Marketing in Indianapolis.

Co-founder Matt Duncan says Brackets for Good was idea he and two friends came up with while watching Butler in the Final Four of the NCAA basketball tournament in 2011.

"Hoosiers are very giving. They are also very competitive. So, when you match together Hoosier hysteria it takes on a whole new level to benefit our community," said Duncan.

Ms. Wiley's first graders at Shepherd Community Center have no idea their school is "competing."

Shepherd Community Center made it to the second round to face off against IPS' Education Foundation.

"The great thing about this is that's it's tapping into a different market. Just because of social media, it is appealing to not our normal group of people. We are hitting a younger demo," said Shepherd Community Center Director Rex Fisher.

"We've got some tough competition in Shepherd Community, but we are going to take them down!" joked Linda Broadfoot with the IPS Education Foundation.

It's all in the spirit of good fun, and helping those in the community who need it most. IPS Education Foundation raises money for special projects for teachers.

The kids at Harshman Magnet Middle School all have instruments for the first year because of the money the foundation raised.

Every dollar raised during the online fundraising "tournament" will be donated to the non-profits; regardless if they win the round or not.

The Pacers have invited the winners to the April 5th game for a check presentation.