Bourbon production reaches high point since '70s
To put it in bartenders' lingo: Distillers are putting up the tab for millions of rounds of bourbon years before it's even ordered.
Hitting the right moment - a big supply meshing with big demand - could mean a serious payday for one of Kentucky's landmark traditions. Missing the target would leave bourbon makers awash with supply and leave future production in question, particularly for the craft distilleries that have seen a recent boom in popularity.
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