Big Ten title game includes Fan Fest on Georgia Street

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Georgia Street comes alive Thursday as Big Ten Football Fans arrive in the Circle City.  This year's championship game match up hits Lucas Oil Stadium Saturday night as the Nebraska Cornhuskers take on the Wisconsin Badgers in the second Big Ten Championship Game.

Football fans will fill the streets of downtown Indianapolis, and help fill hotels in what is generally a slower time of year.

The fanfare on Georgia street is being put up, ready to welcome 60,000 to 80,000 fans to the circle city.

What was the epicenter of Super Bowl Activity will once again fill with football fans this weekend.

The nationally televised Big Ten Championship game from Lucas Oil Stadium is expected to ignite Wisconsin and Nebraska's fan base.

Both teams have fans driving to Indy, and as they cheer on their team, $17 to $20 million could be pumped into our economy.

"When you have two football fan bases like Nebraska and Wisconsin, whose fans travel in droves, makes it a healthy event," said Chris Gahl of Visit Indy, "and the ability of heading to the Rose Bowl hanging in the balance. it makes it an exciting game."

If you're not going to the game, you can still come down Georgia Street and the Convention Center for the Big Ten Fan Fest.

"It's a place in our city that we're happy to have," Gahl said. "It creates a marketability for events like the Big 10 and many other conventions that really want to activate the space."

More than 200,000 square feet of the Convention Center will be filled with interactive games and entertainment.

Entrance to Fan Fest is free if you have a ticket to the game. If not, it's $8 for adults and $4 for kids.

See the Fan Guide here