A record 3 million stream Super Bowl online

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CBS says 3 million streamed the Super Bowl online, up from 2.1 million who watched the big game online last year.

Sunday's game was streamed for free by both CBSSports.com and NFL.com, as well as via Verizon on mobile. The 3 million unique viewers to CBSSports.com showed that while the televised broadcast is emphatically more desirable to viewers, increasing numbers are following the Super Bowl online.

The game was seen on TV by an average of 108.7 million people, down from the last two years but still ranking as the third most-watched show in U.S. TV history after the last two Super Bowls.

Networks have not sought to make online viewing as desirable as telecasts, but have presented streams with a few alternatives, like social media integration and camera-view options.

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